Target Marketing to the Fifty Plus Age Group in BC
The Independent Times:
Targets readers in the FIFTY PLUS age group throughout BC Twenty-six percent of BC's population
is over the age of 50, with a combined spending power greater than that of any other age group
Published since 1929 and with over 120,000 readers in this Province, we have a commitment to inform, to entertain and to be an advocate for the most powerful demographic in history. Within our pages you will find news tips, quick facts and exclusive insight into everything from housing, finance and health to travel and entertainment, all with a special insight that comes from being dedicated to BC's 50+!
Who Are Our Readers?
In British Columbia there are more than 840,000 individuals in the 50 Plus age group, representing over 26% of the province's population. As a group, these individuals:
- control over 80% of the province's personal wealth
- spend 28% of all discretionary income nearly double that of households headed by 34-years-olds & younger
- control 75% of all the money in trust accounts and savings institutions
- focuses on travel, finances, housing, arts & entertainment
- in the 65+ group, over 90% live in private households and are debt free; 70% have mortgage-clear homes
Reader Profile:
- Age of Readership: 72% of the Independent times readers are between the age of 50 - 69
- Annual income: 60% have annual incomes in excess of $40,000 with 30% in excess of $60,000
- Presently working: 62% are still in the work force. 20% are full time and 80% are part-time
- Home Ownership: 70% own their homes with 75% saying market value is over $250,000
- Travel: Our readers travel extensively. The majority are planning a holiday in the next twelve months
The 50 Plus age group is smart, active, happy and prosperous. They're healthier and have more financial clout than anyone could ever have imagined.
A majority of this 50 Plus age group likes the The Independent times newspaper. More than 120,000 read it each month. They like and support its advertisers, and they like its editorial style. Features like Money Matters, Travel, and Arts & Entertainment are high on their list of reading priorities.
One reader writes:
"We are resourceful, independent, and have many life skills. At times we are testy and provocative and we
are proud of these qualities. I look forward to receiving The Independent times each month"
—Burnaby, B.C.
In spite of these overwhelming statistics, advertisers on average direct only about 6% of their budget to the dynamic 50 Plus market.
We Have Built An Audience
For Your Products & Services
So, Call Us To Advertise
Phone: 604-639-5495
Fax: 604-990-1093
#104 - 333 East First St.
North Vancouver BC V7L 4W9
Email:
To learn more, download our media kit:
Independent Times Media Kit (PDF format 2.3mb)
Adobe Acrobat Reader is required to open the file. You can download it here
