Target Marketing to the Fifty Plus Age Group in BC
The Independent Times:
The Independent Times is a monthly publication dedicated to promoting the active lifestyles of today's
retiring Baby Boomers in the Metro Vancouver region of British Columbia. It focuses regularly on topics
that are important to this 55+ age group.
- Finance
- Health & Wellness
- Travel
- Arts & Culture
- Home & Hearth
- Leisure Living
- Our Town
Reader Profile:
- Age of Readership: 72% of the Independent Times readers are between the ages of 50 - 69
- Annual income: 60% have annual incomes in excess of $40,000 with 30% in excess of $60,000
- Presently working: 62% are still in the work force. 20% are full time and 80% are part-time
- Home Ownership: 70% own their homes
- Travel: Our readers travel extensively. The majority are planning a holiday in the next twelve months
The 55 Plus age group is smart, active, happy and prosperous. They're healthier and have more financial clout than anyone could ever have imagined.
One reader writes:
"We are resourceful, independent, and have many life skills. At times we are testy and provocative and we
are proud of these qualities. I look forward to receiving The Independent times each month"
—Burnaby, B.C.
In spite of these overwhelming statistics, advertisers on average direct only about 6% of their budget to the dynamic 50 Plus market.
Reaching our Target Market
The Independent Times reaches nearly 120,000 readers 10 times year. 60% of these readers are reached directly in their homes with a door-to-door delivery through a lifestyle select program that targets homes by age and income. Additionally our readers can find "The Independent Times" in White Rock, Surrey, Delta, Port Moody, Maple Ridge, Port Coquitlam, Coquitlam, New Westminster, Burnaby, Vancouver, North Vancouver and West Vancouver at the following locations:
- Malls
- Libraries
- Senior Centres
- Community Centres
- All Book Warehouses
- Neighbourhood Houses
- The Bay & Zeller Restaurants
- The Royal Canadian Legions
- Army Navy & Air Force Veteran in Canada Legions
- Vancity Credit Unions
- Safeways
- Numerous independently owned small businesses
In addition, several hundred copies make their way to the waiting rooms of professional offices such as doctors, chiropractors, denturists, naturopaths & lawyers.
We Have Built An Audience
For Your Products & Services
So, Call Us To Advertise
Phone: 604-639-5495
Fax: 604-990-1093
#104 - 333 East First St.
North Vancouver BC V7L 4W9
Email:
To learn more, download our media kit:
Independent Times Media Kit (PDF format 2.3mb)
Adobe Acrobat Reader is required to open the file. You can download it here
